A ratio analysis transforms accounting numbers into meaningful ratios that highlight strengths and weaknesses of a business. This tool does not require a thorough understanding of accounting or finance to be used.
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This tool will not make it easy to perform a ratio analysis, but a lot easier. From a whole day of computations by hand, you should be able to obtain 5 years of analysis within an hour, with understandable explanations, once familiar with the spreadsheet.
One step is left to you to perform subsequently though: compare the results you obtained with the industry standards. Industry norms are available in public libraries or through specialized business information retailers, and distinguish among the type of industry and the size of the company.
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List of ratios
Liquidity Ratios Profitability Ratios Activity Ratios
Leverage Ratios Other Ratios
- Why so many ratios ?
Each ratio measures a company's performance with a limited angle. Only a combination of ratios will give you the big picture, revealing hidden but critical areas of concern.
To save time however, you may concentrate on a few key strategic ratios which are highlighted below with agraphic.
Vocabulary
- Income Statement
Also known as a profit and loss statement, it presents a company's profit performance for a period.
It is typically arranged as follows.
Sales
(-) Discounts and Defective Returns
(=) Net Sales
(-) Cost of Goods Sold
(=) Gross Profit
(+) Other Income
(-) Expenses (Marketing and Administrative)
(=) Operating Profit
(+/-) Currency exchange gains and losses
(+/-) Gains or losses on sales of fixed assets
(=) EBIT, ie Earnings Before Interest and Taxes
(-) Interests
(=) Pretax Profit (Earnings before taxes)
(-) Taxes
(=) Net Profit (Net Income)
(-) Dividends
(=) Retained EarningsLiquidity Ratios
Liquidity ratios measure the ability of a business to meet short term obligations.
- Current Ratio
Measures the company's ability to pay its short-term liabilities from short-term assets.
= Current Assets / Current Liabilities
- Quick Ratio
Also known as Acid Test, measures the company's ability to pay off its short-term obligations from current assets, excluding inventories.
= (current assets - inventory) / current liabilities
It draws a more realistic picture of a company's ability to repay current obligations than the current ratio as it excludes inventories that may hardly be liquidated at their book value.Activity Ratios
Activity ratios help assess the efficiency of managers' actions.
- Gross Profit Margin
Margin available to cover other expenses beyond cost of goods sold.
= (Sales - cost of goods sold) / net sales
- Operating Margin
Margin available to cover interest costs, taxes and dividends.
= Operating Income / net sales
Operating Income is also known as profit from operations. Two noticeable examples of items that are non operation related are the "currency gains and losses" and the "profit or loss on sales of fixed assets."
Currency gains and losses are related to sales made on credit in a foreign currency, which value changed between the time the sales took place and that of the payment receipt. Currency exposure of some companies is sizeable and poorly visible in company statements.
The sales of fixed assets often misguide investors focusing on the bottom line only, as it may generate exceptional revenues which will not be repeated.
- Profit Margin
Also known as Return on Sales, it shows how much before tax profit is generated for each dollar of sales.
= Income before taxes / net sales
- Net Profit Margin
Shows how much after tax profit (net income) are generated by each dollar of sales.
= Net profit after taxes / net sales
- Return On Investment
Also known as return on assets.
= Net profit after taxes / total assets
Before drawing any conclusion on this ratio, check for seasonal variability, and look at the quality of the assets used: are they bought or leased? Leased assets will deflate the amount of total assets and provide an impression of high return, while it generally costs more to a company in the long run to lease assets than to own them.
- Return on Equity
Rate of return on the book value of the stockholders' investment.
= Net profit after taxes (= net income) / stockholders' equity
- Earnings Per Share
After tax earnings generated for each share of common stock.
= (Net profit after taxes - preferred stock dividends) / number of shares
- Inventory Turnover
Number of times the inventory was turned over (i.e., sold) during the period.
= Net Sales / Average Inventory (see Days of inventory below)
Too high a number means the inventory is rapidly sold. That could reveal a shortage of products therefore potential lost sales. Too low a number may reveal slow moving sales, hence an expensive inventory to finance and a potential depreciation (goods written off the accounts as if disposed of). Usually tough, it is related to a lenghthy production process with a lot of unfinished goods being stocked.
A similar formula co-exists: Cost of goods sold / average inventory
- Days of Inventory
Number of days's worth of inventory that a company has on hand.
= Average Inventory / (cost of goods sold / statement's period)
To lessen the seasonal aspect of a company's activity, the average inventory over the period should be used. Indeed, annual statements indicate the inventory level by year end. Therefore, the latest 12 months of inventory should be added then divided by 12.
A similar formula co-exists: Average Inventory / (net sales / statement's period)
- Net Working Capital Turnover
How well the net working capital (= current assets - current liabilities) is used to generate sales.
= Net sales / net working capital (= Current Assets - Current Liabilities)
- Asset Utilization
Or Asset Turnover, it measures the amount of sales generated by each dollar of asset.
= Sales / total assets
- Fixed Asset Turnover
Measures the utilization of the company's fixed assets.
= Sales / fixed assets
Typically, fixed assets are a combination of tangible assets (property, plants and equipment), intangible assets (trademarks, goodwill) and investments in subsidiaries.
Conclusions should not be drawn solely on the numerical results of this ratio. Indeed for instance, consider the following cases where the sales volume is identical:
-- Fixed assets may have been depreciated by a great extent, giving an impression of high return on assets.
-- Assets are leased, hence the level of fixed assets is deflated, and an impression of high return on asset is provided. Look closely at the Coverage of Fixed Charges ratio in such cases.
-- Recent investments were made that inflate the dollar volume of fixed assets, and give an impression of mismanagement.
- Accounts Receivable Turnover
Number of times that accounts are cycled during the period.
= Sales / Accounts Receivable (average)
The average Accounts Receivable should preferably be taken into account.
Indeed, to lessen the seasonal aspect of a company's activity, the average receivables over the period should be used. Annual statements indicate the receivables level by year end. Whenever possible though, the latest 12 months of receivable should be added then divided by 12.
- Average Collection Period
Average length of time that a company must wait to collect a sale after making it. Does it fit the credit terms it offers?
= Accounts receivable (average) / (sales / period of accounting statements)
The average number of days to receive a payment greatly vary from one sector of activity to another, or from a country to another. A reasonable compromise is often negociated between the accounting department (which tends to lower the level of working capital, that is the need to finance assets, as well as the level of exposure to the risk of insolvency) and the sales department (which aims at increasing sales through better-than-market payment terms).
- Accounts Payable Period
Average length of time that it takes the company to pay its suppliers.
= Accounts payable / (purchases on credit/ period of accounting statements)
Inportant note: The Cost of goods sold is used as an alternative to the amount of purchases.Leverage Ratios
- Debt to Asset Ratio
Measures the extent to which borrowed funds have been used to finance the acquisition of assets.
= Total debt / assets
Assets can be financed by available cash (purchase), debt (borrowing) or leases.
Sometimes, management may yield to some objectives rather than a careful assessment (through a discounted cash flow analysis for example) of the long term benefit of one financing method over another. For instance, to better fulfill a target operating profit, a "$Managed By Objectives$" manager may favor leasing or borrowing over purchasing. Short term thinking !
- Long-term Debt to Capital Structure
Measures the long-term component of the capital structure.
= Long-term liabilities / stockholders' equity
- Times Interest Earned
Also known as Coverage Ratio, it indicates the ability of the company to meet its interest costs.
= Operating Profit / interest charges
- Coverage of Fixed Charges
Company's ability to meet all of its fixed commitments.
= (Profit before interest and taxes + lease charges) / (interest charges + lease charges)
The lease charges being spread over several items of the Profit and Loss statement (hence the reason why it is added back into the EBIT), you may eventually find a summary of those as additional information in a company's annual statements.
- Leverage
Measures the extent to which assets are financed with debt.
= Assets / stockholders' equity
The higher the leverage of a company, the greater the sensitivity of its profit to variations in sales volume. In other words, the more debt a company bears, the more likely it is to fail when sales go down, following a recession for instance.
Note that for most financial institutions (banks), a leverage of up to 14 (7% equity, 93% debt) is considered normal. For manufacturing companies however, a leverage of up to 2 (50% equity) is normal. Check the industry standards for companies of similar size to the one you are studying.Other Ratios
- Price/Earning Ratio
Shows how much an investor is willing to pay for each dollar of earnings given the actual market price.
= Market price per share / earnings per share
This ratio usually evolves between 7 and 12 over time. Below 7 denotes either a bargain stock or one which recent news frighten the investors. Above 14 denotes either an overpriced stock or one which investors trust to have a great future.
The average earnings per share over the past fews years should be used to compare several investment opportunities.
- Dividend Yield on Common Stock
Dividend rate of return to stockholders at the current market price.
= Dividend per share / market price per share
- Dividend Payout Ratio
Percentage of profit that is paid out as dividend.
= dividends per share / earnings per share
- Strategic Cash Flow
This tool does not yet allow to compute this ratio.
It is the cash left once internal growth has been financed. In other words, it is the cash left either to invest in strategic developments, or to distribute dividends, or to lower the debt load.
= Cash flow + cash need variation + Capital expenditure, with
Cash flow = Net income + depreciation, depletion and amortization,
Cash need = Inventory + Receivables - Payables, the variation of which from one period to the other is computed,
Capital expenditure = Tangible and intangible investments, the variation of fixed assets from one year to the other being an acceptable approximation.
- Free Cash Flow
This tool does not yet allow to compute this ratio.
Specialists in Leverage Buyouts (or takeovers) look at this amount in planning their strategy.
= Cash flow - capital expenditures - dividends, with
Cash flow = operating cash flow - interest expense - income tax expense,
Dividends = dividends per share * number of shares.
The difference between the levels of fixed assets over two periods is an approximation for Capital Expenditure.
- Degree of Operating Leverage
This tool does not yet allow to compute this ratio.
The Degree of Operating Leverage is the volume of sales, above the breakeven point, needed to earn a profit. This ratio varies with the level of sales.
In other words, it shows how a percent change in sales volume will affect profit, at a specific level of sales. The higher the Degree of Operating Leverage, the greater the impact of a change in sales volume on profit.= Contribution Margin / Net Income, with
Contribution Margin = Sales - Variable CostsYou need first to be familiar with the concept of Variable Costs to determine the Contribution Margin. Then, you need to distinguish, in the Income Statement, among those costs that are variable and those that are not.
- Index of Sustainable Growth
Developed by Robert L. Higgins, this index helps determine the level of growth of sales beyond which external capital will be needed. In other words, when planning for a specific growth in sales, one must be aware of whether external financing will be needed.g = (X1 (1 - X2) (1 + X3)) / (X4 - (X1 (1 - X2) (1 + X3))), with
X1 = Profit Margin = (Income before Taxes / Sales) * 100
X2 = Dividend Payout Ratio = Total Dividends / Net Income
X3 = Leverage = Liabilities / Equity
X4 = (Assets / Sales) * 100If sales growth forecast are above g:
-- External financing (equity or debt) should be sought after,
-- or the profit margin should be improved,
-- or the distribution of dividends should be lower,
-- or the level of assets should be lower (lease instead of buy).
- Bankruptcy Index
Developed by Edward I. Altman on a sample of 66 manufacturing companies, it is a formula used to predict a company's likelihood of going bankrupt. The Z-score is reputed for becoming more accurate as a firm nears bankruptcy. As a general rule, a score below 1.81 is scarrying while a score above 2.99 is comfortable.
Z = 1.2(X1)+1.4(X2)+3.3(X3)+0.6(X4)+1.0(X5), with
X1 = (Working capital = Current assets - Current Liabilities) / total assets
X2 = Retained earnings / total assets
X3 = EBIT / total assets
X4 = (Market value of equity = Market Price per share * Number of stocks) / total debt
X5 = Asset turnover = Sales / Total Assets
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